My Framer Site

The Come Up

SoundCloud

Overview

The Come Up milestone carousel is a feature designed to celebrate artist achievements on SoundCloud—whether that’s reaching play milestones or being added to playlists. By surfacing these moments across key touchpoints throughout the platform, it highlights artist momentum and reinforces SoundCloud as a vibrant ecosystem where creators grow and fans discover rising talent.

Problem Area

Many emerging artists on SoundCloud struggle to see tangible signals that growth and discovery are actively happening on the platform. Milestones and successes often occur in isolation and are not surfaced in ways that inspire trust, motivate continued creation, or highlight the vibrancy of the community. As a result, creators may feel uncertain about whether consistent uploading leads to real progress.

How might we highlight real examples of artist growth on SoundCloud to build trust in the platform and motivate creators to stay active?

Project Details

Duration: 2 months
Team: I partnered with my Project Manager and Engineering lead on this Project and constantly checked in with Design Manager during this process.
Role: I led the concept development and visual direction for the milestone system, defining the interaction model, UI components, and motion behavior for the carousel.
Status: Concept and prototype completed, implementation in progress

Expected Impact

Reinforce visible signals of progress for emerging artists

Increase motivation to continue uploading
Highlight SoundCloud’s active creator ecosystem to listeners

Many creators lack quick, visible signals that show how their content is performing on SoundCloud. Without easily accessible feedback on plays, likes, and engagement, artists may feel disconnected from their progress on the platform and are less motivated to return regularly or continue building momentum with their audience.

How might we highlight real examples of artist growth on SoundCloud to build trust in the platform and motivate creators to stay active?

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