Quick Stats

Quick Stats

Sarah Chu

SoundCloud

Overview

Quick Stats surfaces creators’ key performance metrics from the past 7 days directly on the app homepage and Artist Studio page. The goal is to give artists a quick, motivating snapshot of how their content is performing, encouraging them to check the app regularly and stay engaged with the platform. In addition, the feature celebrates key milestones—such as reaching certain thresholds for plays, likes, and comments—prompting artists to share these moments with their fans and continue building momentum on SoundCloud.

Problem Area

Many creators lack quick, visible signals that show how their content is performing on SoundCloud. Without easily accessible feedback on plays, likes, and engagement, artists may feel disconnected from their progress on the platform and are less motivated to return regularly or continue building momentum with their audience.

How might we highlight real examples of artist growth on SoundCloud to build trust in the platform and motivate creators to stay active?

Project Details

Duration: Ongoing
Team: I partnered with my Project Manager and Engineering lead on this Project, worked closely with the branding team, and constantly checked in with Design Manager during this process.
Role: Led the concept development and visual direction using SoundCloud’s brand assets, worked closely with the research team, conducted user testing across multiple design variations, and defined the UI component states and
interaction behaviors.
Status: Designs in progress

Expected Impact

Increase creator engagement by surfacing a quick snapshot of performance directly on the homepage and Artist Studio

  • Encourage creators to check the app regularly by making recent progress visible in a lightweight, easy-to-digest format

  • Reinforce creator motivation by celebrating milestones such as plays, likes, and comments

  • Encourage social sharing of milestones, helping creators amplify their growth and bring additional attention back to the platform

Many creators lack quick, visible signals that show how their content is performing on SoundCloud. Without easily accessible feedback on plays, likes, and engagement, artists may feel disconnected from their progress on the platform and are less motivated to return regularly or continue building momentum with their audience.

How might we highlight real examples of artist growth on SoundCloud to build trust in the platform and motivate creators to stay active?

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