Monetization Form

Monetization Form

Sarah Chu

SoundCloud

Overview

The SoundCloud Monetization Form allows artists to quickly submit the information required to monetize their tracks during the upload process, enabling them to start earning revenue as soon as their music is published.

Problem Area

Monetization is a key milestone in an artist’s journey, allowing creators to earn revenue from their music. Today, the monetization flow lives on a separate platform—SoundCloud for Artists—which limits visibility for many SoundCloud.com users. As a result, a large portion of artists are unaware of the feature and never engage with it. On top of that, the current experience is outdated and does not follow modern UX or form design best practices.

How might we design a simple, guided monetization flow that helps artists start earning from their tracks as quickly as possible?

Project Details

Duration: 3 months
Team: I partnered closely with my Product Manager and Engineering Lead, and collaborated with the Com-Ops team to ensure the monetization form content met all legal and compliance requirements.
Role: Design lead responsible for UX research and internal audit of the existing flow, redesigning the monetization form and interaction model, defining UI components and micro-interactions, and prototyping and collaborating with engineering through implementation.

Impact

  • Increase in monetized tracks on SoundCloud

  • Decrease in monetization related support tickets

  • Faster time-to-monetization (artists are able to monetize during upload rather than after)

  • Increase in monetization form completion rate

Many creators lack quick, visible signals that show how their content is performing on SoundCloud. Without easily accessible feedback on plays, likes, and engagement, artists may feel disconnected from their progress on the platform and are less motivated to return regularly or continue building momentum with their audience.

How might we highlight real examples of artist growth on SoundCloud to build trust in the platform and motivate creators to stay active?

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